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Kelly
Dowe Norrell
Kelly Dowe Norrell is a freelance writer, editor, public relations specialist and photographer in Knoxville, TN. She is communications director for The Episcopal School of Knoxville, an independent, K-8 school of nearly 300 students. Her work includes:
News and feature articles for newspapers and magazines. Recent examples include three cover articles for EvaMag (Knoxville, TN) on local artists, a centerspread for Eastern Magazine on a new, $100 million science building at Eastern Kentucky University, and a variety of articles as a correspondent for the Knoxville News-Sentinel.
Articles written on behalf of clients and published in newspapers and magazines in Knoxville, Nashville, Oak Ridge, Maryville and many other communities. Recent clients: the Episcopal School of Knoxville; the Grace School of Limuru, Kenya; First Presbyterian Church of Knoxville and the Knoxville Writers' Guild
A weekly electronic newsletter written about The Episcopal School of Knoxville and created using HTML, Adobe Photoshop and Adobe Illustrator. Newsletter has a distribution list of about 600 and a 58 percent average open rate.
Copy, organization and photographs for websites including the current website for The Episcopal School of Knoxville (www.esknoxville.org) That website has gotten 1.5 million hits and more than 17,000 unique visitors over the last 12 months, and more than 160,000 hits per month
Small publications and newsletters including the East Tennessee Writer, a monthly newsletter for the Knoxville Writers' Guild in Knoxville, and numerous annual reports, brochures and small magazines for The Episcopal School of Knoxville.
Public relations successes in various markets. Among these: 48% enrollment growth at The Episcopal School of Knoxville, bringing in more than $1 million in tuition, where she is Communications Director; a record level of participation in the Knoxville Writers' Guild Summer Workshops when she was promoter in 2006, 2007 and 2008; about $50,000 raised for the Grace School in Limuru, Kenya using a video script and newspaper articles which she wrote.
Norrell earned a bachelor's degree in American Studies from the University of Alabama. As winner of one of the first Rotary International Study Awards for Journalists, she also studied economics and politics of the Middle East at Durham University in the U.K. for one year. As a newspaper reporter, she won AP awards for feature writing and women's page reporting. She has studied graphic and web design in the Communications Graphics Technology program at Pellissippi State Technical Community College.
She was born and raised in Montgomery, AL.